my brand


 To what industry segment does your brand belong (Perfume, Beauty, Apparel, Beverage,                         Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?

 i will be in the Cologne industry

What is the main product or service of your brand?

the main product is a cologne callled unmasked

What would be the motivation of your brand (does it respond to a need or desire)?

its a desire to smell good during the warm weather by a refreshing scent

What are three perceptions of your brand. Use emotional adjectives.
confidents 
standing out 
prideful

What are three values of your brand?
to make man smell good
to get compliments
to make our customer satisfied

What is the look/aesthetic of your brand (identify a specific style using the resource links 


Put yourself in the role of the client talking to an agency. What main message
would you want them to understand about your brand (similar to “love people, love beer”)?

smell good be good feel good

What are the demographics of your target audience? Search the meaning of “demographics.”
tennagers young alduts 

Where and how would your target audience experience your brand (tv commercial, print ad, Tik-tok, etc.)?

in tv commercial and in ads online 

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