type 2 by jesus velazquez

 when making this design i was faced with many challenges like how to draw a logo and find the  right thing to make and how to express them and how to design them so i just freestyle it and landed at a hood design and i thought i could do a Cologne and a clothing brand because its can suit those markets i also  added some color to represent the smell of it and the season like fall winter spring and winter for example the red one means the smell is spicy and warm which is used in winter the sunset color shade is for a typical smell can be sued in summer and bring also by the clothing can be used the same the red can be used with a white tee shirt and be used in summer and the typical one with a white one too and when doing the drafts on Digital was hard due to the shape i used i had to draw it out myself and in doing so i missed it up many times also it was easy for me to do the pencil draft.                

  To what industry segment does your brand belong (Perfume, Beauty, Apparel, Beverage,                               Electronics, Housewares, Sports/Outdoors, Luggage/Travel)?   i will be in the Cologne industry What is the main product or service of your brand? the main product is a cologne callled unmasked What would be the motivation of your brand (does it respond to a need or desire)? its a desire to smell good during the warm weather by a refreshing scent What are three perceptions of your brand. Use emotional adjectives. confidents  standing out  prideful What are three values of your brand? to make man smell good to get compliments to make our customer satisfied What is the look/aesthetic of your brand (identify a specific style using the resource links  20th and 21st Century Design Met Museum > Art through History and Culture flat style graphic design...